WordPress is the world’s most popular CMS

WordPress is the world’s most popular CMS

Many enterprises also now use multiple CMS’s

New research has revealed that WordPress is the top content management system (CMS) among enterprise businesses using two or more CMSs and it is also the dominant CMS for headless technology applications.

A new report found that using a CMS is no longer optional for enterprise companies and that headless applications, which control the content that is separated from the display layer or the front-end user experience, are on the rise.

Vanson Bourne surveyed 300 enterprise-level IT and marketing decision makers in the US and UK to compile the new report that is a follow up to a similar survey conducted back in 2017.

The report shows a marked increase in the use of WordPress among enterprise customers and the popular CMS showed the highest increase in usage when compared to other CMSs including Adobe Experience Manager, Sitecore, Joomla, Drupal and Umbraco.

Enterprise CMS use

One of the most interesting findings from the survey was the clear return on investment advantage of WordPress. Of those surveyed, 31 percent viewed ROI as a major benefit of using WordPress and no other CMS scored higher than 27 percent with the average of all other CMSs at 20 percent. Of the IT and marketing decision makers who are already using WordPress, 38 percent saw ROI as a major benefit making the case that once an enterprise is using the CMS, its ROI is even more pronounced.

According to the survey, WordPress and Adobe Experience Manager are still battling it out for the top spot. While Adobe Experience Manager (AEM) is still the most commonly used CMS overall at 68 percent, WordPress is catching up fast at 66 percent. At the same time, WordPress use in the enterprise has risen by 16 percent since 2017 and this is driven by businesses using multiple CMSs. Almost half (49%) of enterprises are also planning to expand to additional CMSs in the future.


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